Australia is one of the most multicultural places on earth.
But turn on a TV down here, and you’d think the opposite were true. So, in a year when racial tensions, prejudice and discrimination were sweeping the globe, Meat and Livestock Australia showed Australians there’s more that unites us, than divides us.

For the very first time, a major brand reflected what Australia really looks like – including people of every race, religion, gender, age, ability, and sexual orientation in an historic moment in Australian media. The film also acknowledged our nation’s original inhabitants – something the Australian constitution still doesn’t to this day.

So far the film has been viewed 6 million + times and our message has been spread through Creativity Online, TIME Magazine, The Guardian, Mashable, AdWeek, Campaign Brief, Sydney Morning Herald, Pedestrian TV, Huffington Post and Modern Farmer, amongst others.

AWARDS -
#3 in the Top 10 Aussie Ads of the last 60 years by Think TV and B&T magazine / CLIO 2018 - Gold, Integrated Campaign / WEBBY’s 2017 - Honoree - Film & Video Scripted (Branded / AWARD 2018 - Silver - Film and Video