NRMA Insurance reminded Australians that Every Home is Worth Protecting by highlighting the plight of one of the most loved and most vulnerable Australians of all, the koala, whose home is under threat from land clearing.

At the centre of this provocative idea was an ongoing commitment from NRMA Insurance that for every new home insurance policy, they will plant a tree through its partnership with Conservation Volunteers Australia. The integrated campaign combined emotional film, outdoor, an educational website, PR campaign koala chat bot and on the ground activations giving people the chance to help.

As part of the campaign, NRMA Insurance was also the first Australian brand to sign up to the Lion’s Share, committing 0.5% of the overall campaign media budget to animal conservation.