According to the 2022 World Economic Forum's Gender Gap Report, gender equality is still 132 years away. Which means we'll walk on mars, have microchips in our brains and hotels in space first. We showed this timeline in an unexpected way for a gender equality message: using the hyperbolic visuals of science fiction. The film animation was even created with AI, allowing the animation to render the live action figure to match the style of the environment.
This campaign was adapted by UN Women globally and has picked up the Webby Award for Equality: Diversity, Equity and Inclusion.